One ad that ran during the Super Bowl is causing quite a stir. The ad by Chrysler featuring the Chrysler 200 and Eminem, ran for a full two (2) minutes which is rare since most ads are 30 seconds long. The two (2) minutes cost ~ $9 million.
Usually ads feature a product they are promoting and this ad did feature a Chrysler car but the emphasis was on the city of Detroit and the fact that it was laid low but now it is clawing its way back; something like the auto companies are doing right now.
The tag line was IMPORTED FROM DETROIT or BUY AMERICAN.
Our local news stations were all aglow over the ad but others were not so glowing in their comments…
Mark Steyn, filling in for Rush Limbaugh, took umbrage at the ad. He felt Detroit
Steyn may be right on some levels, maybe even on many levels but the ad was looking forward and not at the past; looking forward towards a new MOTOR CITY
I have been critical of Detroit and its corrupt political culture in the past as well the attitude of entitlement by the citizenry of Detroit but you have to point out some positives like Mayor Dave Bing hard at work with new ideas and plans to revitalize the city and a new governor that will help Bing bring Detroit back to its former glory and a new spirit of ‘yes we can’ among residents of Detroit.
Truly there are obstacles ahead and some of that corrupt culture and entitlement attitude is still in the city but you have to feel the optimism in the air.
Chrysler and especially its head, Sergio Marchionne, tapped into some of that optimism and wanted to share it with the rest of the nation and I think he did and I think it helped raised the “Buy American” spirit in the country and Eminem brought home the THIS IS THE MOTOR CITY AND THIS IS WHAT WE DO theme and I think it is a theme that will serve Chrysler well in the near future.
As for the naysayers, how can you not love a comeback kid? If we repeat the same mistakes that brought the city down, please kick our asses but until then, give us a chance to rise from the ashes.
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